Ash Wu · Hong Kong
Nine Years of Design.
Across Every Medium.
I'm a Hong Kong-based multimedia designer with nine years of cross-industry experience across visual design, brand identity, campaign production, photography, and video. I work with luxury fashion, beauty, and skincare brands that demand precision in every frame.
My foundation is traditional: trained across print, digital, exhibition, and moving image. I've shot and retouched product photography, designed brand systems from scratch, produced OOH campaigns, managed KOL content, and edited video for social and broadcast. That breadth is what makes the work hold together, not just visually, but strategically.
In recent years, I've extended that foundation with AI-assisted production. I use generative tools to create photorealistic campaign visuals and video content at a speed and scale that wasn't previously possible. AI is part of my toolkit, not my identity. The creative direction, the aesthetic decisions, the brand thinking, that's still human work.