Ash Wu · Hong Kong
Nine Years of Craft.
Supercharged by AI.
I'm a Hong Kong-based multimedia designer and creative strategist with nine years of cross-industry experience — and a specialisation in AI image and video production that puts me at the leading edge of how luxury brands communicate visually.
My background spans the full creative stack: visual design, brand identity, studio photography, video production, motion graphics, and print — all now amplified by a deep command of generative AI tools. I don't just use AI as a shortcut. I use it as a creative instrument, directing every visual decision the same way a photographer or art director would on set.
I specialise in Luxury Fashion, Beauty, and Skincare — categories where aesthetic precision isn't optional. My work for clients including Calvin Klein, YSL, Jo Malone, Bobbi Brown, and Warner Music Hong Kong reflects a consistent philosophy: cinematic quality, brand-true storytelling, and visuals that convert audiences into loyal communities.
Currently open to freelance projects, contract roles, and full-time opportunities in the luxury, fashion, and beauty space.